A mere days after serving us boiling hot lemonade for breakfast, Kellogg’s continues to display a fundamental misunderstanding of what is food and what is drink by announcing two brand new Pop Tart flavors: Kellogg’s Frosted A&W Root Beer Pop Tarts and Kellogg’s Frosted Crush Orange Pop Tarts.
Kellogg’s Frosted A&W Root Beer Pop Tarts and Kellogg’s Frosted Crush Orange Pop Tarts will both be available nationwide in May 2016.
“We’re always trying to surprise our fans with flavors they’ll love,” said Angela Gusse, the director of marketing for Pop Tarts who clearly has a misguided understanding of what people love. “Pop-Tarts and soda pop is a fun, new flavor combination – the Frosted A&W Root Beer and Frosted Crush Orange varieties are so different from our fruity and dessert-type tarts, and this is our first beverage-inspired flavor.” It appears the director of marketing would like to forget that the first beverage-inspired flavor was released just the other day – Kellogg’s Frosted Pink Lemonade Pop Tarts.
Kellogg’s Frosted A&W Root Beer Pop Tarts will feature a brown pastry, a root beer-flavored filling, white frosting, and what appears to be the same sprinkles they put on the Kellogg’s Maple Bacon Pop Tarts.
Kellogg’s Frosted Crush Orange Pop Tarts will feature a golden pastry with a citrus-flavored filling, white frosting, and an orange drizzle.’
The box for both the Kellogg’s Frosted A&W Root Beer Pop Tarts and Kellogg’s Frosted Crush Orange Pop Tarts identifies them as a “New Flavor” instead of “Limited Edition,” so I guess we’re stuck with them for a while.
Are you interested in soda-flavored Pop Tarts? Would you be more interested in Pop Tart-flavored soda? Let us know in the comments if you have nothing better to do.