Here is a list of people who eat Cheerios:

  • Babies.
  • Grandpa.

No, I’m not here to bash on Cheerios today. Cheerios are a classic. It’s just that we all ate too many Cheerios out of plastic baggies when we were infants and then spent years avoiding them as a result. One day we’ll cycle back to them, but first we need to try all the Sprinkle Sprangles and Oreo O’s and Mr. T Cereals that are thrown our way.

In the midst of this cereal journey, I’ve learned something about myself. If you flavor it with something, I will buy it. It doesn’t matter what. Hell, it can even be fruit… like with these new Strawberry Cheerios, for example.

General Mills Strawberry Cheerios

General Mills Strawberry Cheerios

It turns out I’m not the only one who feels this way. General Mills is experimenting with limited edition cereals in an effort to overturn years of declining sales growth. One cereal kingpin at General Mills, Jim Murphy, explains: “There’s nothing fundamentally wrong with cereal. We just need to keep it relevant.” (via Bloomberg) Following through with the strategy, General Mills recently announced Pumpkin Spice Cheerios are coming this fall (I’m writing this from the cereal aisle as I wait for it), and Strawberry Cheerios are the spring/summer seasonal.

General Mills Strawberry Cheerios

Baggie for old time’s sake.

Strawberry Cheerios are made with real strawberry puree, and are gluten free for all you Glutards out there. Eating them out of a Ziploc bag like a 2-year old, Strawberry Cheerios have all the classic Cheerio flavor you loved before you discovered sugary cereals. They start with that same oat/bran, baby-and-old-people flavor before giving way to a mildly tart, mildly sweet, definitely strawberry flavor. Strawberry Cheerios use real strawberry puree and they’ll make damn sure you know it rather quickly. What a delightful spring and summer treat.

But what about with milk? Babies drink lots of milk, too.

General Mills Strawberry Cheerios

This is where Strawberry Cheerios really shine. With milk, it went from breakfast to dessert. The natural strawberry flavor bleeds into the milk and creates something much sweeter. With the creaminess of the milk, the whole thing started to taste like I was eating melted strawberry fro yo with Cheerios as a topping. No Snickers and marshmallows and brownie toppings today, but it’s still delicious. The cereal pieces soften to a desirable point as they absorb their milk, but they don’t produce quite the same burst of strawberry puree flavor as they once did. That lost flavor is hiding in that delicious bowl of strawberry milk, so be sure to savor every last drop.

In summary, Pumpkin Spice Cheerios come out this fall!

Pumpkin Spice Hype Rating: 10 out of 10
Sprinkle Spangles Rating: Nobody Remembers out of 10
Overall Rating: 8.5 out of 10

If you simply cannot get enough of Strawberry Cheerios, check out what some of our friends had to say:

Review via Snack Cellar
Review via The Impulsive Buy
Review via Cerealously


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