REVIEW: Nabisco Cinnamon Donut Chips Ahoy!
Nabisco has picked their fall flavor for the Chips Ahoy! line, and it ain’t pumpkin – it’s cinnamon. The company recently rolled out Cinnamon Sugar Chips Ahoy! Thins, the brand’s first foray into cinnamon. Results were awesome; they tasted like churros. Any time you can successfully flavor a cookie with another dessert entirely, you’re doing something right by Junk Banter.
Nabisco is doubling down on cinnamon with their latest Chips Ahoy! release. We’ll be doing some doubling ourselves because these new cookies are of the not-Thin variety. If the name of the game is “Not Being Thin,” here’s how you play: You pair cinnamon with something worse for you than sugar alone. You choose a dessert even worse than churros. You flavor your cookies with donuts.
Lord, Almighty… the day has finally arrived. Nabisco Cinnamon Donut Chips Ahoy! cookies were leaked in June by some basement sloth who reviews Twinkies for sport. The new cookies are available for a limited time only, presumably through fall if the autumn leaves on the package are an indicator. The link to fall is also evidenced in another way. The cookies contain both cinnamon & apple donut flavored chips, likely a nod to the apple cider donuts synonymous with the season. I’m not sure why they only referenced Cinnamon Donut in the title. But does it really matter? You only read “donut” before committing to buy.
Let’s read a little deeper now that you’re home and ate six. Cinnamon and Apple Donut Flavored Chips. Did you catch it? The chips aren’t just cinnamon, nor are they just apple. They’re cinnamon & apple donut flavored chips. These donut flavored cookies contain donut flavored chips. I’m gonna need bigger Cookies Pants.
Opening the package gave me a strong whiff of cinnamon, a faint burst of apple, and just the right amount of chemicals. The great news is that these donut flavored cookies do, in fact, taste like donuts. The cookies are soft & floury; chewy but with a good heft to them. The cinnamon flavor is pervasive without being overpowering – a problem present in the S’mores Chips Ahoy! cookies. The flavor profile has a sweet “creaminess” to it that I associate with powdered sugar. They taste much like Cinnamon Munchkins from Dunkin Donuts; not like the apple cider donuts with raised cinnamon. In fact, the apple doesn’t come through at all. The chips are useless as always.
Here’s the interesting thing though. Cinnamon Donut Chips Ahoy! taste so much like powdered cinnamon donuts that I struggle to grasp their utility. They’re very one-dimensional, and I can’t say that I prefer them over their donut alternative. Even the textures feel redundant… soft, chewy, doughy. The only difference is that these cookies are a thick chew instead of a fluffy chew. I enjoyed the five I ate during the review, but I don’t need to eat these ever again. I’m not saying I won’t or that I didn’t just eat a sixth, but I don’t need to.
Here’s my advice to Nabisco: you just showed me you can donuts well. But adding cinnamon to cookies is playing it safe. Come back at me with a Boston Cream Donut Filled Chewy Chips Ahoy! Make me outgrow the Cookies Pants and upgrade to Donut Pants.
Or better yet, just give me the damn Pumpkin Pie Chips Ahoy! that everybody wants.
Cookie Pants Rating: 8 out of 10
Donut Pants Rating: 9 out of 10
Overall Rating: 7 out of 10
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