When I was a kid, I liked to start most days with a bowl of sugary cereal. I also liked to close them with a bowl of sugary ice cream. Not coincidentally, my shirt tags bore many X’s and my tailor had lots of work to do whenever I bought a suit.
I think the fat kid inside me just found the perfect mid-day snack.
Breakfast is now dessert and dessert is now breakfast with Ben & Jerry’s Cereal Splashback Flavors. These new ice creams released on March 7 to celebrate National Cereal Day, and are available exclusively at Ben & Jerry’s Scoop Shops. Each is inspired by a favorite cereal of your childhood and features an ice cream base made with cereal milk.
To many, the best part of a bowl of cereal is the milk left behind. Now imagine filling that same bowl with ice cream, and then adding more cereal.
Somewhere out there, there’s a kid in a really tight suit who’s awfully excited about this.
Note: These products were sent to me by a PR firm representing Ben & Jerry’s. I’m receiving no compensation for a review nor did they require that I provide one. I am thankful for their gesture, but I assure you these reviews follow the same bullshit criteria I use on all reviews.
Ben & Jerry’s Frozen Flakes.
Ben & Jerry’s Frozen Flakes is cereal milk ice cream with a crisp cereal swirl. It takes a lot for me to eat Corn Flakes these days, and apparently “a lot” means “drowning in ice cream.”
The cereal milk ice cream isn’t just a cheap gimmick. It’s different than a generic sweet cream and I personally find it an upgrade over their vanilla. It truly does taste like milk – a lighter skim milk that’s had cereal floating in it for a few minutes. The extra sweetness is something I associate with a sugary cereal’s glaze.
Praise Jesus that the crisp cereal swirl is of the Frosted Flakes variety and not the Corn Flake variety. It offers a bright burst of vanilla sweetness balanced by some good ole hearty corn. The slight crunch & grit helps for texture, but leaves a little to be desired. These are the soggier Frosted Flakes at the bottom of your cereal bowl. However, this particular bowl is filled with ice cream and the flavors pair in familiar fashion. It’s comforting and satisfying. I just wonder if it’ll be too sweet for some.
Young Junk Banter’s Shirt Size Rating: 3XL out of 10
Number of People Who Eat Plain Corn Flakes Rating: 0 out of 10
Overall Rating: 7 out of 10
Ben & Jerry’s Cocoa Loco.
Ben & Jerry’s Cocoa Loco is chocolate cereal milk ice cream with a crisp chocolate cereal swirl.
While tasty, the switch to chocolate causes some of the nuances of the cereal milk base to become lost. The base ice cream tastes more like chocolate milk or a chocolate malt to me. It’s sweeter than their plain chocolate base – more sugary and more playful. I can appreciate this little change-up but I still prefer the plain cereal milk ice cream from Frozen Flakes.
Where this one fails to grip me is the chocolate cereal swirl. It blends too well with chocolate cereal milk base. If I think about it closely, there’s a little more cocoa flavor to the cereal pieces than the base. But my swirl was way too sporadic to make a significant impact. If Cocoa Pebbles was the goal, this is the lesser Cocoa Krispies.
Snap, Crackle, & Pop Rating: 6 out of 10
Fred Flinstone & Barney Rubble Rating: 8 out of 10
Overall Rating: 6 out of 10
Ben & Jerry’s Froot Loot.
Ben & Jerry’s Fruit Loot is cereal milk ice cream with a crisp fruity cereal swirl.
Behold that fruity cereal mountain to the east.
Of the three swirls in the Cereal Splashback series, this is the most unique and the most intensely flavored. The name is a play on Froot Loops and there may be Fruity Pebbles on the box art, but the flavor reminds me most of Trix cereal. This is good by me.
Pairing this swirl with the cereal milk ice cream is also a huge treat. The combination of milky sweet, sugary sweet, and fruity sweet should resonate strongly with all you cartoon-watching, Nintendo-playing Big Kids out there. By and large, the hand-packed pint they sent me had more swirl than any of the three flavors. I pray in the name of Sega Genesis that your servings are as loaded with swirl as mine was, because you’re reliant on that swirl for fruit flavor. I think they could have done a fruity cereal milk base to kick this one into overdrive. But constructed as is, I’m still supremely excited to pick up another pint from the local Scoop Shop and watch Rugrats re-runs on Netflix until I puke.
Sega Genesis Rating: 9 out of 10
Stu Pickles Rating: 3 out of 10
Overall Rating: 8 out of 10
If you’d like to try the Cereal Splashback Flavors yourself, locate the nearest Ben & Jerry’s Scoop Shop here: Store Locator
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