Everybody in the world loves to get paid, but nobody in the world loves PayDay.
Sure, I know a couple of people who like Payday; heck I’m one of them. But the God’s honest truth is that nobody buys PayDay with any regularity. This should give you a good idea of where PayDay stands in the minds of America: on the high end, The Daily Meal listed PayDay as one of America’s 10 Most Underrated Candy Bars. On the low end, this blog I found said PayDay is a “salty, unchewable brick of hatred” and declared it a “Shakespearean tragedy of a junk food.”
While that’s an unfairly harsh criticism of PayDay, it’s at least true that the candy bar is a really tough sell when postioned next to a bunch of candies that contain chocolate. So what do you do when your candy bar doesn’t sound enough to warrant a purchase? You make it sound worse.
Again, I’m not speaking for myself – I actually love this concept. But BBQ seasoning in a candy bar is enough to turn plenty of stomaches. I put a picture of “Flavor of Texas” BBQ PayDay on my SnapChat when I first found it. I hadn’t received that many vomit emojis sent to me in rapid succession since I posted a selfie earlier that morning. Even I can admit it’s a daring choice to go the barbecue route.
Making matters worse, BBQ PayDay looks like you ate too many peanuts and then went to the bathroom.
If you’ve never even bothered with PayDay in your life, it’s made with a caramel-nougat center surrounded by salted peanuts. The “Flavor of Texas” BBQ PayDay simply adds a barbecue seasoning blend to coat the peanuts.
One bite in and I’m glad I’m afraid of nothing; this bar is truly unique and I’m a big fan.
The seasoning wastes no time introducing itself in BBQ PayDay. It checks all the BBQ boxes with a little tang, a little spice, a little smokiness, and even some sweetness separate from the caramel’s. Surely you’ve snacked on BBQ peanuts before, yeah? This part should be familiar and it works. There’s even a hint of onion and garlic to straddle the boundary of savory & sweet.
The caramel adds a different kind of sweetness that blends together well with the seasoning. At no point does this bar become too sweet though. Instead, a buttery sweet flavor of caramel joins forces with the sweet & tangy BBQ seasoning as it holds the peanuts together. The bar has a really great chew (it’s not too chewy at all) and a very enjoyable texture with the crunchy peanuts. The nougat gives the bar some extra heft to easily satiate that big ole’ Texas appetite. I’m really impressed that the candy manages to be simultaneously savory, sweet, & salty while still feeling like a candy bar above all else.
Don’t be afraid of “Flavor of Texas” BBQ PayDay. Sweet barbecue sauces are delicious, and caramel is one of the best kinds of sweetness. Take a chance, people. Get nutty.
Number of PayDays Sold Annually Rating: 0 out of 10
Shakespearean Tragedies Rating: 9 out of 10
Overall Rating: 8 out of 10
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