When I think “cheeseburger,” three things come to mind: marshmallows, cereal, and ice cream.
When you’re not that good at making what you’re supposed to make (burgers), you might as well just get weird.
Burger King has been leveraging popular junk food brands in products like Mac n’ Cheetos, the Oreo Cookie Cheesecake, the Froot Loops Shake, and now the new Lucky Charms Shake. If this is their attempt to get me in their stores to actually buy something… it’s working.
Burger King’s Lucky Charms Shake debuts two months after the Froot Loops Shake. Its predecessor tasted like Saturday morning cartoons and I for one found it delicious. I’ve long held Lucky Charms in higher esteem than Froot Loops, so I’m really excited to see how Burger King can f*ck this up for me.
Welp, one thing they for sure f*cked up is the color. The Lucky Charms Shake is bright white through and through and couldn’t be any less exciting visually; it might as well be a Corn Flakes Shake. It was an oversight on BK’s part not to throw a bunch of cereal marshmallows on top of the whipped cream, or lace the rim with little leprechauns playing paintball against one another.
Burger King describes the Lucky Charms Shake as velvety vanilla-flavored soft serve, LUCKY CHARMS® oat cereal with marshmallows, and sweet sauce are hand spun to perfection; to create our twist on one of America’s classic breakfast cereals.” Their brilliant twist was adding sugar to sugar.
I take a few sips and the first thing I notice is its a little less sweet than the Froot Loops Shake. I personally find this is a good quality to have, but the cereal flavor is also a little less pronounced.
The strongest flavors are that of vanilla soft serve and then the glazed oat pieces in Lucky Charms cereal (not the marshmallows). If you didn’t tell me what this was beforehand, I would probably go “Oh this tastes kinda like Lucky Charms!” instead of “HOLY SHIT this tastes like Lucky Charms!”
As I worked down the Lucky Charms Shake, some color finally surfaced as specks of marshmallows (and oat pieces) present themselves. They’re coarsely ground and boost the Lucky Charms flavor without clogging your straw. I find myself enjoying it quite a bit, though successive sips in rapid succession make this taste more generically like a cheap cake batter milkshake at times.
While not as successful as the vibrantly flavored Froot Loops Shake, the new Lucky Charms Shake is another fun way to relive your glory days as a seven-year-old. It’s important to keep in mind that Lucky Charms is predominantly an oat cereal and not just the bowl of marshmallows that many of us want it to be. The sugary oat flavor is spot-on, and it’s delivered through a vanilla vehicle that’s arguably marshmallow-y enough to connect the dots to the cereal. There’s a little more balance here and I respect that it’s not as sweet.
While I say it’s not as sweet, please keep in mind that this has 107g of sugar and will definitely kill you regardless.
Odds You Die Before You Finish It Rating: 10 out of 10
How Often I Buy Burgers at Burger King Rating: 1 out of 10
Overall Rating: 7.5 out of 10
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