I don’t like camping, and I’m not good at and too lazy to start fires…

Why haven’t I ever thought to bake my s’mores in the oven, or learn to make cupcakes, or just cook for myself in general?

Hostess S’mores Cupcakes

Thankfully, Hostess does all the essential things for me that I don’t do for myself.

Description: Iced Yellow Cake with Toasted Marshmallow Creamy Filling.

What the box DOESN’T tell you about Hostess S’mores Cupcakes is that the iced yellow cake is actually graham-cracker flavored (at least that’s what the press e-mail I received said, which also described the cupcakes as “moist”, which may or may not be true but is definitely a word they should never use again.)

Now, Hostess has earned plenty of goodwill with me for really fun and tasty products through the years, but this ain’t my first rodeo. I know damn well that there’s about a 50% chance that the most prominent flavor here is simply “cupcake.” But if you put the word “s’mores” on it and decorate it with a squiggly, there’s a better than 100% chance that I’m going to eagerly buy it no less than 100% of the time (what?)

Hostess S’mores Cupcakes look much like the Hostess Golden Cupcakes except the cake is a still more browned instead of the regular yellow.

The thing about a 50% coin flip is that you lose pretty often, but luckily in this case losing tastes pretty good too.

Yeah, there is almost nothing “s’mores” about these. While the press e-mail said the cake was graham-flavored, the box doesn’t and I certainly don’t taste it. There’s no graham flour or anything in the ingredients, and you’d be hard-pressed to convince me this cream is even marshmallow-flavored let alone “toasted.”

All that said, I f*cking love Hostess Cupcakes and these aren’t the exception. I love the chocolate, fondant-like icing and there is a huge blast of cream in the middle to make it immensely satisfying to bite into. The cake tastes good too; off the top of my head, it’s probably a little less sweet than the Golden yellow one.

S’mores, though? Nowhere to be found.

Which is why, naturally, I headed to the cabinet for some graham crackers…

And then headed to the microwave…

And well…

I’m not proud of the things I do…

And I hate myself for how much I liked this.

Burning Questions:

1. WTF is wrong with you? A lot of things.
2. Why don’t you just make s’mores yourself? Why don’t YOU just make s’mores yourself.
3. What are you, five years old? If having a lunchbox filled with Gushers makes you five years old, then you bet your tush I am.

Place of Purchase: Walmart exclusive.

Rating: 6 out of 10

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