For the first time in their 55 year history, Apple Jacks are finally doing something that makes sense!
Kellogg’s Caramel Apple Jacks
By now you’ve probably eaten Apple Jacks and agree they don’t taste much like apples, but did you know that Kellogg’s has agreed with you for at least 25 years?
Now Cereal Time TV did a fantastic video on this that you should really check out, but before you leave my site forever and never come back, let me break it down for you:
- Apple Jacks came out in 1965 and advertised a “cinnamon toasty, apple tasty flavor.”
- Kellogg’s told us to eat Apple Jacks so we could beat up bullies.
- Kellogg’s ran ads in the 1990s (ft. Julia Stiles) that said they don’t taste like apples.
- Since they already didn’t taste like apples, Kellogg’s ran a campaign in the early 2000s that let us replace the green loops with blue carrots, brown bananas, or orange discs.
- Blue carrots won.
There are seriously some crazy bastards that have worked in the Kellogg’s marketing department through the years and I absolutely love it.
I hope that I love these unconventionally logical Caramel Apple Jacks even more than I loved the absurdity of those blue carrots…
Nope, still going with the blue carrots.
Let me make two things perfectly clear before I continue:
- I really enjoy this cereal.
- It’s not that good.
Caramel Apple Jacks manages to taste more like caramel apples the regular Apple Jacks taste like apples (zero), but I was certainly expecting a bolder flavor.
And yet, I keep eating it.
The thing is, every once in a while the stars align and I totally taste what they were going for. I get a little bit of that sweet caramel and a little tiny bit of tart apple that indeed does remind me of a caramel-covered apple. The problem is just that the corn base of Apple Jacks muscles over it too often. You shouldn’t have to concentrate to try and pick up on the advertised flavor, but if you do it’s there.
I think we could have had something very special if they intensified the new flavoring a notch higher.
Oh well… it doesn’t taste like apples, but that’s not why it tastes so good.
They just do!
Burning Questions:
- But why do they call them Apple Jacks? Because they’re made with apples.
- Did the blue carrots taste like blue carrots? What?
- Should I eat these and then try to fight someone? Definitely.
Place of Purchase: Giant
Rating: 6.5 out of 10
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