The Original Chipwich® presents…

A very different Chipwich than the original.™

The Original Chipwich really wants you to know and never forget that they’re the original Chipwich. From 1978 to 2010, the original Chipwich reigned as the one and only original Chipwich. But by 2011 it was nowhere to be found, and consumers across the national had to settle for Chipwiches that were not the original Chipwich.

Fast forward to 2018:

Somehow “everyone’s talking about The Original Chipwich”, even though they weren’t around for eight years and nobody was yet calling them The Original Chipwich (they were simply Chipwich prior to departure). Nestle discontinued the Chipwich before Crave Better Foods reacquired the brand and renamed it The Original Chipwich, which is not the product we’ll be reviewing today.

The Original Chipwich, the actual original Chipwich, has vanilla ice cream between two chewy chocolate chip cookies and rolled in more chocolate chips. But a couple of years into its relaunch, The Original Chipwich has expanded with two brand new, original flavors that were not the original flavor:

• The Cookies and Cream Chipwich
• The Birthday Cake Chipwich, which we’ll be reviewing today.

The Original Chipwich Birthday Cake Chipwich

The brand new The Original Birthday Cake Chipwich features birthday cake flavored ice cream between two fresh-baked sugar cookies and coated in rainbow sprinkles.

The sugar cookies, with their shiny, sparkling sugar crystals, are quite delicious. Sure they taste like store-bought sugar cookies, but like from one of the premium grocery store’s bakeries and ones that weren’t baked a week and a half ago. They have a nice, soft crunch to them while still being a little crumbly. They are definitely not overly frozen or hard.

The birthday cake ice cream isn’t the most birthday cake-y, but I feel the heavy dose of sprinkles totally makes up for it. I taste some elements of canned cake frosting the more I work through it. The combination starts to remind me of a celebratory ice cream cake. This is a great thing when in handheld form and sandwiched between two sugar cookies that I enjoy.

I think I’ve got a new slogan for these guys:

The Original Chipwich®: You never know what the f*ck we’re gonna do next.

Burning Questions:

1. Is this The Original Chipwich? Why yes, it is.
2. But is this the original Chipwich? No, it is not.
3. So it’s an unoriginal Chipwich? Yes, by the originals.

Place of Purchase: Shop Rite

Rating: 8 out of 10

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