REVIEW: Kellogg’s Frosted Sugar Cookie Pop Tarts
People ask me all the time (no one has ever asked me this question) what my favorite winter seasonal flavor is. This is a tough question to answer. When you think of winter flavors – what do you normally think of?
Unlike fall which is decidedly pumpkin spice (God bless it) and caramel apple, the winter is still going through a bit of an identity crisis. The usual suspects are peppermint and gingerbread. After that, manufacturers have toyed with things such as eggnog, cranberry, and white chocolate, but nothing has emerged as a perennial favorite. Experimentation continues. For example, Starbucks rolled out a Chestnut Praline Latte last year. Not knocking it because I haven’t tried it, but that just screams: “what the hell are we doing?”
A recent favorite of ours has been sugar cookie-flavored products. Last year, General Mills released Sugar Cookie Toast Crunch. Put this on the record. If Sugar Cookie Toast Crunch returns in 2015, I’m going to review it and give it a 100 out of 10. It’s the most fun cereal ever created. So what’s so great about sugar cookies, you didn’t ask? That’s a much easier question to answer. They take the best part about cookies – sugar – and use copious amounts of it. I think the flavor is easy to execute and should translate well to most junk foods. With all this in mind, I’m pretty pumped for these Kellogg’s Frosted Sugar Cookie Pop Tarts.
Eaten untoasted, very little separates these Kellogg’s Frosted Sugar Cookie Pop Tarts from an actual sugar cookie. You have your standard Pop Tart pastry – a little buttery, a little salty, not much to write home about. But oh how that sweet, sweet frosting and filling turns these into something special. There are only two flavors to mention here: sugar (you may have heard of it) and vanilla. They’re not terribly nuanced, but that’s exactly why these work.
Toasting these Frosted Sugar Cookie Pop Tarts adds that slightly “burnt” flavor to the pastry, which makes the sweet sugary filling pop even more. You want to toast these – it’s like eating warm sugar cookies fresh out of the oven. The filling gets all melty and gooey and… well, just do it. I promise you it’s worth the 2 minutes and 30 seconds it might take.
Simply put, Kellogg’s Frosted Sugar Cookie Pop Tarts are spectacular. They’re straightfoward but highly effective in their execution. This was a nice gateway from fall pumpkin spices to the winter wonderland that will be here before you know it. If you wanted my vote (you didn’t) on which flavor should dominate shelves this winter and every winter, it’s sugar cookie. Now excuse me while I create and then blow up the #sugarcookieeverything hashtag on Instagram.
My Ability to Give Long-Winded Answers to Questions You Didn’t Ask Rating: 8 out of 10
Sugar Cookie Toast Crunch Rating: 100 out of 10
Overall Rating: 8.5 out of 10