Sugar Cookie Pop Tarts are back! Please find our review below, originally published on October 28, 2015, with a slight refresh.
People ask me all the time (no one has ever asked me this question): what is your favorite winter seasonal?
This is a tough question to answer. When you think of winter flavors, there are a few usual suspects. Peppermint this, dark chocolate that… ya know, the expected. But unlike fall which is decidedly pumpkin spice, the winter is still going through a bit of an identity crisis.
Junk manufacturers have toyed recently with flavors such as gingerbread, eggnog, cranberry, and hot cocoa, but nothing has emerged as THE perennial favorite. Experimentation continues. For example, Starbucks recently rolled out the Chestnut Praline Latte. Not knocking it because I haven’t tried it, but that just screams: “what the hell are we doing?”
(Update : I tried the Chestnut Praline Latte. It’s amazing.)
A recent favorite of mine is sugar cookie flavored products. In 2015, General Mills released Sugar Cookie Toast Crunch. Put this on the record: if Sugar Cookie Toast Crunch returns next year, I’m going to review it and give it a 100 out of 10. (Update: It did, and I did). It’s the most fun cereal ever created.
So what’s so great about sugar cookies, you didn’t ask? That’s a much easier question to answer. They take the best part about cookies – sugar – and use an ungodly amount of it. The flavor is pretty easy to execute and should translate well to most junk foods. which is why I’m pumped for these Kellogg’s Sugar Cookie Pop Tarts.
Eaten untoasted, very little separates Sugar Cookie Pop Tarts from an actual sugar cookie. You have your standard Pop Tart pastry – a little buttery, a little salty, not much to write home about. But oh how that sweet, sweet frosting and filling turns these into something special. There are only two flavors to mention here: sugar (you may have heard of it), and vanilla.
They’re not terribly nuanced, but that’s exactly why they work so well.
Toasting Kellogg’s Frosted Sugar Cookie Pop Tarts adds that slightly browned flavor to the pastry, which makes the sweet sugary filling pop even more. And you’ll want to taste these; it’s like eating warm sugar cookies fresh out of the oven. The filling gets all melty and gooey and… well, you just need to do it. I promise you it’s worth the 2 minutes and 30 seconds it might take.
Simply put, Kellogg’s Frosted Sugar Cookie Pop Tarts are spectacular. They’re straightfoward but highly effective in their execution. This was a nice gateway from fall pumpkin spices to the winter wonderland we’re about to enter. If you wanted my vote (you didn’t) on which flavor should dominate shelves this winter and every winter, it’s sugar cookie.
Now excuse me while I create and then blow up the #sugarcookieeverything hashtag on Instagram.
My Ability to Give Long-Winded Answers to Questions You Didn’t Ask Rating: 8 out of 10
Sugar Cookie Toast Crunch Rating: 100 out of 10
Overall Rating: 9.5 out of 10
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