Oh no!!!!!

Keebler Whoopsy! Fudge Stripes

Ernie the Elf has truly f*cked up big time with new Keebler Whoopsy! Fudge Stripes, #FullyFudged.

Yes, there is a hashtag in the title.

Keebler Whoopsy! Fudge Stripes join the likes of Oops! All Berries, Froot Loops Bloopers, and Uh-Oh! Oreos in a special class of junk food that really tickle me to death. There’s nothing quite like making a mistake, admitting you made a mistake on the package, and then selling it to consumers for cold hard cash.

And how about that look of surprise of Ernie’s face, hands on his head… might as well have called them “Oh God What Have I Done?!” Fudge Stripes.

What an idiot!

Even though this blunder is very self-explanatory, let’s hear the clumsy little bastard out:

There’s no such thing as too much fudge. Sometimes when things don’t go as planned, the result can be surprisingly delightful! Through a “happy accident”, here in the Hollow Tree™, we elves completely covered some already-scrumptious Fudge Stripes™ cookies with even more rich, delicious fudge. We’ll just chalk it up to good luck — and a little Elfin ingenuity, of course! – Ernie™

…how did he trademark the name Ernie?

So… I have a few observations about Whoopsy! Fudge Stripes:

First, there are absolutely no stripes.

Second, they’re remarkably similar to regular Fudge Stripes. I think it’s because their fudge coating has such a distinctive flavor – cheap (but acceptable) chocolate, kinda waxy mouthfeel. The extra chocolate doesn’t change the game in a significant way. Minor upgrade.

Third, they’re remarkably similar to Keebler Deluxe Grahams. Because the chocolate ratio is higher and it’s the same exact fudge in both, it’s that much harder to taste the shortbread here and distinguish that shortbread from the graham cookies in Deluxe Grahams. It does diminish the novelty of these quite a bit.

These are merely observations and partial over-analysis, however. If you’re buying #FullyFudged Fudge Stripes, you already know you like Fudge Stripes and you know exactly what you’re getting into.

Unless you were expecting something ground-breaking… that would be a major Whoopsy.

F*cking Up The Only Thing You’re Good At Rating: 2 out of 10
Adding More Chocolate to Anything Rating: 9 out of 10
Overall Rating: 7 out of 10

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